B2C Market Research

MARKET RESEARCH

We design research that goes beyond surface-level insights.

By combining B2B and B2C perspectives, we uncover how industries evolve, how decisions are made, and how customers behave in
real-world contexts.

From pricing strategy to customer experience and brand performance, our work equips leaders with clarity where it matters most.

Because better understanding leads to better decisions.

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B2B RESEARCH

We design and execute high-impact research that reveals how industries evolve, how decision-makers think, and how businesses buy. From mapping enterprise customer journeys to analyzing pricing sensitivities and product–market fit, our research equips executives with clear, decision-ready insights.

  • Proprietary decision-maker panels
  • Multilingual research teams
  • Hybrid qual–quant methodologies

B2C RESEARCH

We focus on digital-first consumers, uncovering how people discover, engage with, and adopt emerging technologies, platforms, and services. Our work spans digital health, e-wallets, online platforms, and brand experiences, helping clients build strategies that connect with real user behavior.

  • Digital user panels across diverse segments
  • Behavioral insight + cultural context + experience mapping

Key Research Areas:

Market, Opportunity & Competitive Research

  • Market Sizing and Opportunity Assessment
  • Market Entry and Expansion Research
  • Competitive Benchmarking
  • Channel and Distribution Research

Brand, Communications & Perception Research

  • Brand Health and Campaign Evaluation
  • Brand Positioning and Perception Study
  • Advertising and Communications Testing
  • Awareness, Trial, and Usage Studies
  • Usage, Attitudes, and Image (UAI)

Customer, Stakeholder & Decision Research

  • Customer Profiling and Segmentation
  • Customer Needs and Expectations Study
  • Stakeholder and Decision-Making Journey Research
  • Purchase Drivers and Barriers Analysis
  • Customer Journey Mapping

Experience, Loyalty & Service Research

  • Customer Satisfaction (CSAT)
  • Net Promoter Score (NPS)
  • Voice of the Customer
  • After-sales Journey and Performance Studies
  • Service Quality and Experience Evaluation
  • Churn, Retention, and Loyalty Research

Product, Pricing & Adoption Research

  • Product and Concept Testing
  • Product Usage and Adoption Research
  • Price Sensitivity and Willingness-to-Pay

From Data to Decisions

End-to-end market intelligence that turns research findings into actionable growth strategies

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Research Design

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Hyper-Targeted Recruitment

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Fieldwork Implementation

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AI-Assisted Analytics, Data Processing & Expert Interpretation

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Business Recommendations

WITH MULTI-COUNTRY PROJECT MANAGEMENT EXPERTISE

Our multicultural team strengthens our geographic reach, positioning Infocom as a trusted partner for seamless multi-country project execution across diverse markets and regions.

REGIONAL EXPERTISE | QUALITY EXECUTION | LOCAL & GLOBAL INSIGHTS

Integrated Research Approaches

DATA COLLECTION TECHNIQUES

We partner closely with our clients in a consultative, collaborative manner—ensuring precise, high-quality insights aligned with your strategic business objectives

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QUALITATIVE

  • Executive Discussions (F2F/in-person, video, phone)
  • In-Depth Interviews (F2F/in-person, video, phone) 
  • Focus Group Discussion Onsite / Online)
  • Multi-respondent / Panel Discussions
  • Diary & Journal Exercises
  • Online Communities & Gamification
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QUANTITATIVE

  • Online Survey
  • Phone-to-Web Survey
  • Telephone Survey (CATI)
  • Face-to-Face Survey (CAPI)
  • Central Location Testing
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MODERN & HYBRID APPROACHES

  • Digital Sentiment Analysis
  • AI-Powered Insight Generation
  • Behavioral and Customer Analytics
  • Tech-Enabled Mystery Shopping (Wearables & Mobile Capture)
  • Integrated Hybrid Research  (Qual + Quant + Digital)

We design and deliver tailored, hybrid research solutions that translate data into actionable business decisions.

Industry Standards & Research Ethics

Infocom is a Corporate Member of MORES, the Marketing Opinion and Research Society of the Philippines, reflecting our commitment to ethical, responsible, and high-quality research practices.

Our leadership team is also actively engaged in supporting the continued development of the industry’s Code of Ethics, helping advance best practices across the research community.

Planning your next strategic move?

Let’s explore how tailored research and strategy can help you move forward with clarity and confidence.
Connect with our experts